GROWTH & COMMUNITY MARKETING · STOCKHOLM

KNOWING WHATMOVES PEOPLE.BUILDING WHATMAKES THEM STAY.

I'm Cameron, a growth marketer in Stockholm with five years in digital, now moving toward brand and community.

Cameron relaxing on a striped beach chair
SEO & AEOGROWTH MARKETINGBRAND STRATEGYCOMMUNITY BUILDINGEVENTS & HOSTINGA/B TESTINGANALYTICSWEBSITE REBRANDS
Cameron sitting on an outdoor sofa on a balcony terrace in Stockholm
ABOUT

BEHIND EVERY CHART IS A STORY ABOUT PEOPLE.

I've spent five years in digital marketing, mostly SEO, landing pages, testing and analytics. I let the data tell the story, and that story shapes how I see everything else. It's also why I don't believe growth and brand sit on opposite sides of marketing. Brand is why people choose you, and the numbers are how you know it's working. I want to bring both to the table.

Moving from New York to Stockholm showed me how much a new city asks of you, and how many people are looking for somewhere to belong. So I started hosting dinner parties for people who didn't all know each other yet. By the end of the night, they usually did. That's the kind of connection I want to help brands create.

WORK

REBRANDS I'VE HELPED BUILD

Both companies got a new identity. My job was making the new look work on the website, from page structure and copy to making sure people could still find it in search.

Octus homepage
01

OCTUS (FORMERLY REORG)

DIGITAL MARKETING MANAGER, 2022–2025

Reorg started out covering companies in financial trouble and grew into a research and data platform for investors. The name no longer fit what the company did, so it became Octus, with a new identity to match. I co-led the new website end to end: coordinating two external agencies, shaping the content strategy, running the SEO migration, and managing launch and post-launch improvements. Traffic grew 40% and engagement 50% after launch.

VISIT OCTUS.COM ↗
DailyPay homepage
02

DAILYPAY

DIGITAL MARKETING MANAGER, 2025–2026

In a category where competitors look much alike, the refresh set DailyPay apart with a simple story: the way people get paid hasn't really changed in decades. That's why the new look has a slightly retro feel. For our core pages, I started with the data, auditing what was and wasn't performing, then researched the category, pitched the new direction, and saw it through launch with web, design and our SEO agency. Organic visibility grew across our keyword set, including in AI Overviews and AI chatbots.

VISIT DAILYPAY.COM ↗
MY PERSONAL BRAND

COMMUNITY, OFF THE CLOCK

Grid of Instagram posts about hosting and gathering in Stockholm

My Instagram about hosting, food and gathering in Stockholm. It's where I practice building a small brand: the look, the voice, and the tables that bring people together.

A CONCEPT

STUNDEN

Stay a while.

Boutique fitness is a premium choice. People pay for a great workout, but they stay for how the place makes them feel. Stunden is built around that second part.

THE LONG TABLE

Once a month, one weekend class is open to members and a friend, and ends at a long table put together with local Swedish small businesses: a bakery, a coffee roaster, a farm, a juice maker. Whole-food takes on Swedish classics, and time to actually talk. It gives local partners a room full of the people they want to reach. For guests it's an easy first visit, and members have something to look forward to each month.

Sstunden
SATURDAY CLASS + LONG TABLETHE LONG TABLEBRING A FRIEND
STUNDEN
THE LONG TABLE
  • Spelt cardamom buns
  • Date and oat chokladbollar
  • Rye crispbread, cottage cheese, cucumber, dill
  • Blåbär smoothie
With local bakers, roasters and farms
Illustration of a long shared table in a bright studio

How I'd know it's working: guest-to-member sign-ups, 90-day retention, Long Table attendance, and partners who come back to host again.

LET'S GRAB A FIKA

I'm looking for brand, community and marketing roles in Stockholm.