
OCTUS (FORMERLY REORG)
Reorg started out covering companies in financial trouble and grew into a research and data platform for investors. The name no longer fit what the company did, so it became Octus, with a new identity to match. I co-led the new website end to end: coordinating two external agencies, shaping the content strategy, running the SEO migration, and managing launch and post-launch improvements. Traffic grew 40% and engagement 50% after launch.
VISIT OCTUS.COM ↗



